PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. ''Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, '' writes Mauro Porcini at the ...
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PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. ''Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, '' writes Mauro Porcini at the ...
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