From "Acquisition" to "Market Share" and from "Organic Growth" to "Year-End", The Handbook of Strategy unpacks the key terms and concepts in modern strategy. This is a reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. The book includes succinct definitions of the words strategic thinkers and innovators use, and discussion of the major theories and techniques in the field. Drawing on the author's extensive consulting and ...
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From "Acquisition" to "Market Share" and from "Organic Growth" to "Year-End", The Handbook of Strategy unpacks the key terms and concepts in modern strategy. This is a reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. The book includes succinct definitions of the words strategic thinkers and innovators use, and discussion of the major theories and techniques in the field. Drawing on the author's extensive consulting and teaching experience, "The Handbook" provides a comprehensive introduction to what every business executive needs to know about business strategy.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780631182085.
