This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; ...
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This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780789026644.