By conservative estimate 55 per cent of the adult population watched orlistened to all the Kennedy-Nixon television debates of 1960, 80 per cent saw orheard at least one. In this volume thirty experts in communications, politicalanalysis, and opinion research address themselves to the questions raised by thisunprecedented event. Following Harold D. Lasswell's introduction, which sets thestage by surveying the challenges which face the student of communications andpolitical behavior as a result of the debates, the articles ...
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By conservative estimate 55 per cent of the adult population watched orlistened to all the Kennedy-Nixon television debates of 1960, 80 per cent saw orheard at least one. In this volume thirty experts in communications, politicalanalysis, and opinion research address themselves to the questions raised by thisunprecedented event. Following Harold D. Lasswell's introduction, which sets thestage by surveying the challenges which face the student of communications andpolitical behavior as a result of the debates, the articles explore the background, circumstances, and effects of the debates in great detail.
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