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The Global Football Industry: Marketing Perspectives

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The Global Football Industry: Marketing Perspectives - Zhang, James J. (Editor), and Pitts, Brenda G. (Editor)
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In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to ...

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The Global Football Industry: Marketing Perspectives 2019, Routledge, London

ISBN-13: 9780367894122

Paperback

The Global Football Industry: Marketing Perspectives 2018, Routledge, New York

ISBN-13: 9780815360568

Hardcover