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The Global Business Environment: Meeting the Challenges

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The Global Business Environment: Meeting the Challenges - Morrison, Janet
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How are the emerging economies of China and India affecting the global business environment? What impact has the global financial crisis had on the way businesses operate? How should business leaders in the age of the multinational enterprise approach their social and ethical responsibilities? This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment with a uniquely global perspective, The Global Business Environment covers all you need to ...

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The Global Business Environment: Meeting the Challenges 2011, Palgrave Macmillan, Basingstoke

ISBN-13: 9780230210257

3rd edition

Paperback