The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively ...
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The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
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Edition: 2006, Routledge
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Details: ISBN:
0789031612
ISBN-13:
9780789031617
Pages:
138
Edition:
Revised edition
Publisher:
Routledge
Published:
2005
Language:
English
Alibris ID:
9687180759
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Seller's Description: Very good. 8vo, hardcover. No dj. Vg+ condition. Sturdy and tight binding. Negligible cover wear, clean crisp contents, no marking. xi, 128 p., illus. Co-published simultaneously as Journal of Relationship Marketing, Volume 4, Numbers 3/4, 2005.
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Edition: 2006, Routledge
Hardcover,
Good
Details: ISBN:
0789031612
ISBN-13:
9780789031617
Pages:
138
Edition:
Revised edition
Publisher:
Routledge
Published:
2006
Language:
English
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17567785347
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0789031620
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9780789031624
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Published:
2006
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English
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Seller's Description: New. Trade paperback (US). Glued binding. 138 p. Contains: Illustrations, black & white, Illustrations, color, Tables, black & white, Figures.
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Edition: 2006, Routledge
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0789031620
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9780789031624
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2006
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Seller's Description: New. 1st edition. 128 pages. 8.50x8.25x0.50 inches.
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Edition: 2006, Routledge
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0789031620
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9780789031624
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Routledge
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2006
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Edition: 2006, Routledge
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Details: ISBN:
0789031612
ISBN-13:
9780789031617
Pages:
138
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Publisher:
Routledge
Published:
2006
Language:
English
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17160618274
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Seller's Description: New. Glued binding. Paper over boards. 138 p. Contains: Illustrations.
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Edition: 2006, Routledge
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Details: ISBN:
0789031612
ISBN-13:
9780789031617
Pages:
138
Edition:
Revised edition
Publisher:
Routledge
Published:
2006
Language:
English
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17026778835
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Seller's Description: New. 1st edition. 128 pages. 8.50x6.00x0.25 inches.
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ISBN-13: 9780789031617
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ISBN-13: 9780789031624
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