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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception - de Brabandere, Luc
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By focusing on big transformational changes that come only when rules are broken and perceptions are altered, de Brabandere says businesses can inspire innovation that will enhance their position in the ever-changing marketplace.

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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception 2005, Kaplan Publishing, Chicago, IL

ISBN-13: 9781419502750

Hardcover