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The Flying Springbok: A history of South African Airways since its inception to the post-apartheid era

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The Flying Springbok: A history of South African Airways since its inception to the post-apartheid era - Friedberg, Lionel
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An artistic rendering of the African antelope, the Springbok, was depicted with stylized wings to serve as the logo of South African Airways (SAA) for well over 60 years. It was replaced by a new corporate identity when the airline was rebranded after the demise of apartheid, the release of Nelson Mandela from political incarceration, and the introduction of a non-racist democratic society in South Africa in the mid-nineties. As a state-owned entity, many people once saw SAA as the 'apartheid airline.' For a time, travel on ...

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The Flying Springbok: A history of South African Airways since its inception to the post-apartheid era 2021, John Hunt Publishing

ISBN-13: 9781789046465

Paperback