Coaching is the activity that has the greatest impact on individual human performance in a team setting, and that's especially true in sales. A sales coach observes performance, identifies a challenge, and works to rapidly make an individual better. This book equips current and aspiring sales leaders with the C.O.A.C.H. framework, a tool they can use to effectively and efficiently coach their teams. This book is written as a business parable, a fiction book that follows Arlo along his journey to becoming a sales coach. It ...
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Coaching is the activity that has the greatest impact on individual human performance in a team setting, and that's especially true in sales. A sales coach observes performance, identifies a challenge, and works to rapidly make an individual better. This book equips current and aspiring sales leaders with the C.O.A.C.H. framework, a tool they can use to effectively and efficiently coach their teams. This book is written as a business parable, a fiction book that follows Arlo along his journey to becoming a sales coach. It has the frameworks and actionable insights of Hilmon and Cory's other books, but is presented in story format to make the concepts more engaging and memorable.
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