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The Fine Art of Success: How Learning Great Art Can Create Great Business

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The Fine Art of Success: How Learning Great Art Can Create Great Business - Anderson, Jamie, and Reckhenrich, Jörg, and Kupp, Martin
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You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is ...

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The Fine Art of Success: How Learning Great Art Can Create Great Business 2010, John Wiley & Sons Inc, New York

ISBN-13: 9780470661062

Hardcover