"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the ...
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"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.
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Add this copy of The Expressive Organization: Linking Identity, to cart. $64.05, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Oxford University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 0198297785.
Add this copy of The Expressive Organization - Linking Identity, to cart. $87.37, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2000 by Oxford University Press.
Add this copy of The Expressive Organization-Linking Identity, to cart. $100.16, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2000 by Oxford University Press OUP.
Add this copy of The Expressive Organization - Linking Identity, to cart. $101.54, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2000 by OUP Oxford.
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Seller's Description:
New. Sewn binding. Cloth over boards. 308 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Expressive Organization: Linking Identity, to cart. $128.12, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Oxford University Press.
