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The Experience: The 5 Principles of Disney Service and Relationship Excellence - Loeffler, Bruce, and Church, Brian
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"When your customers walk through your doors or access your service-oriented products, they should leave the outside world and become immersed in the world of your brand. Few businesses have reached this Disney-like level of success, but now, with "The Experience," anyone with the right level of commitment can achieve excellence." -- book jacket

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The Experience: The 5 Principles of Disney Service and Relationship Excellence 2015, Wiley

ISBN-13: 9781119028659

Hardcover