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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business - Barlow, Mike, and Thomas, David B
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"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies ...

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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business 2011, Wiley, Hoboken, NJ

ISBN-13: 9780470886021

Hardcover