The modern poster dates back to around 1870, when color lithography had been sufficiently perfected to permit mass production. Artists such as Toulouse-Lautrec and Jules Ch???ret were quick to perceive and embrace the possibilities of the poster as a form, as means of disseminating their work and as a source of income. New movements in late nineteenth-century art, such as Art Nouveau and Symbolism, also adapted their respective styles to commercial demands, and their graphic power was such that major poster surveys were ...
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The modern poster dates back to around 1870, when color lithography had been sufficiently perfected to permit mass production. Artists such as Toulouse-Lautrec and Jules Ch???ret were quick to perceive and embrace the possibilities of the poster as a form, as means of disseminating their work and as a source of income. New movements in late nineteenth-century art, such as Art Nouveau and Symbolism, also adapted their respective styles to commercial demands, and their graphic power was such that major poster surveys were held as early as 1884. Among the genre's earliest innovators, Ch???ret is considered to have been especially influential commercially, for having first used seductive depictions of women as an advertising ploy. Later on, in the early days of the Soviet avant-garde, artists like Rodchenko and Klutsis were also to apply their graphic know-how to the poster form, in the service of a new communist Russia and its booming industries. This magnificent boxed volume reproduces 175 posters from the last decades of the nineteenth century to the early twentieth century, loose-leaf and in full color. The works have been gathered by expert Carlos P???rez from European museums and renowned international private collections. Among the 90-plus artists included here are Ch???ret, Ram???n Casas, Toulouse-Lautrec, Pierre Bonnard, Alfons Mucha, Henri Matisse, Cassandre, Paul Colin, Jean Carlu, Giacomo Balla, Herbert Bayer, Otto Baumberger, John Heartfield, Vladimir Lebedev, Alexander Rodchenko, Man Ray, Kurt Schwitters, Oskar Schlemmer, Gustav Klutsis, Robert B???reny and Fortunato Depero. An accompanying paperback book, housed within the box, provides an historical overview.
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Seller's Description:
New. 8493842788. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--104 pages; many illustrations including a number in color. --with a bonus offer--
