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The End of Fundraising: Raise More Money by Selling Your Impact

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The End of Fundraising: Raise More Money by Selling Your Impact - Saul, Jason
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Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, ...

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The End of Fundraising: Raise More Money by Selling Your Impact 2011, Jossey-Bass Inc.,U.S., New York

ISBN-13: 9780470597071

Hardcover