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The Emerging Republican Majority: Updated Edition - Phillips, Kevin P (Preface by), and Wilentz, Sean (Introduction by)
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"One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968--and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal ...

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The Emerging Republican Majority: Updated Edition 2014, Princeton University Press, Princeton

ISBN-13: 9780691163246

Revised edition

Trade paperback