This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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2003, Routledge
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ISBN:
0714683264
ISBN-13:
9780714683263
Pages:
158
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Routledge
Published:
2003
Language:
English
Alibris ID:
17906356327
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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ISBN:
071465390X
ISBN-13:
9780714653907
Pages:
160
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First Edition
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Routledge
Published:
2003
Language:
English
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17181981709
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As New in As New jacket. 8vo-over 7¾"-9¾" tall
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Edition:
2003, Routledge
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Available Copies: 10+
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ISBN:
0714683264
ISBN-13:
9780714683263
Pages:
158
Publisher:
Routledge
Published:
2003
Language:
English
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8994903974
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New. Trade paperback (US). Glued binding. 158 p.
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Edition:
2003, Routledge
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New
Available Copies: 5
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ISBN:
0714683264
ISBN-13:
9780714683263
Pages:
158
Publisher:
Routledge
Published:
2003
Language:
English
Alibris ID:
17020249194
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New. Trade paperback (US). Glued binding. 158 p.
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Edition:
2003, Routledge
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Available Copies: 10+
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ISBN:
071465390X
ISBN-13:
9780714653907
Pages:
160
Publisher:
Routledge
Published:
2003
Language:
English
Alibris ID:
13154145881
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New. Sewn binding. Cloth over boards. 160 p. Contains: Unspecified.
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Edition:
2003, Routledge
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Available Copies: 5
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ISBN:
071465390X
ISBN-13:
9780714653907
Pages:
160
Publisher:
Routledge
Published:
2003
Language:
English
Alibris ID:
17020222452
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