The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as this potentially huge new market emerges. Eastern and Central Europe and the former Soviet Union combined represent 400-500 million consumers; state owned organizations, cooperatives, and the emerging private enterprises all want Western goods and technologies. This market, however, remains untapped in almost all sectors. The Economics of Change in East and Central Europe increases ...
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The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as this potentially huge new market emerges. Eastern and Central Europe and the former Soviet Union combined represent 400-500 million consumers; state owned organizations, cooperatives, and the emerging private enterprises all want Western goods and technologies. This market, however, remains untapped in almost all sectors. The Economics of Change in East and Central Europe increases our understanding of the strategic aspects of international business in Eastern Europe by gathering specially commissioned readings by experts in both the subjects and countries addressed. This enables the material to be presented from the perspective of both the host countries and the major sources. It gives analytical insights into the workings of international business within this market by combining empirical and conceptual contributions. The Economics of Change in East and Central Europe gathers together for the first time an international analysis of this entire area in one book. It interests students and researchers of international business and marketing, as well as all business practitioners who have an interest in Eastern and Central Europe. Key Features * Gives analytical insights into the workings of international business within this market by combining empirical and conceptual contributions * Gathers together for the first time an international analysis of this entire area in one book * Material is presented from the perspective of both the host countries and the major sources
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