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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World - Bly, Robert W
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In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World 2019, Entrepreneur Press, IRVINE

ISBN-13: 9781599186306

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