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The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services

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The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services - Frankenberger, Karolin, and Mayer, Hannah, and Reiter, Andreas
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"The Digital Transformer's Dilemma speaks to companies that need to transform their traditional business model. The book explores how to strike a balance between maintaining profitability in the core business while at the same time establishing the new digital business. This holistic look at the two S-curves (instead of just zeroing in on 2nd S-curve champions and ignoring the core business) is a departure from most of what readers are likely to have come across in the past. We focus on the interaction and establishing a ...

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The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services 2020, Wiley

ISBN-13: 9781119701309

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