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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Gaudilliere, Jean-Paul
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry 2017, Routledge, London

ISBN-13: 9781138630116

Paperback

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry 2015, Pickering & Chatto (Publishers) Ltd, London

ISBN-13: 9781848935594

Hardcover