Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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2009, Harvard Business Review Press
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1422177807
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9781422177808
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208
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2009
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English
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1422177807
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9781422177808
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2009
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1422177807
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9781422177808
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2009
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1422177807
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9781422177808
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2009
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English
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2009,
Harvard Business Review Press, Boston, MA
ISBN-13: 9781422177808
Hardcover