Charts the rise and fall of the spin culture of the last two decades... Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charities and the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the ...
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Charts the rise and fall of the spin culture of the last two decades... Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charities and the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. * A zeitgeist work that captures the quest for meaning in the current age and a desire to progress beyond the heady days of spin culture. * Charts the history and rationale of spin throughout society from the early days of Margaret Thatcher to the death of spin in the hands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years * Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age. * Author offers a unique perspective with insights both as the giver and receiver of spin.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0470850485.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0470850485.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0470850485.
