The Dealer is the story of how one dealership, the legendary Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Along the way, its co-founder made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye.
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The Dealer is the story of how one dealership, the legendary Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Along the way, its co-founder made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye.
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