This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization ...
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Add this copy of The Customer is Not Always Right? Marketing to cart. $190.28, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2018 by Springer.
Edition:
Softcover reprint of the original 1st edition 2017
Publisher:
Springer
Published:
7/7/2018 12: 00: 00 AM
Language:
English
Alibris ID:
18197629588
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book from multilingual publisher. Shipped from UK within 4 to 14 days. Please check language within the description.
Add this copy of The Customer is Not Always Right? Marketing to cart. $202.17, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2018 by Springer.
Edition:
Softcover reprint of the original 1st edition 2017
Publisher:
Springer
Published:
7/7/2018 12: 00: 00 AM
Language:
English
Alibris ID:
18197631007
Shipping Options:
Standard Shipping: $4.56
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book from multilingual publisher. Shipped from UK within 4 to 14 days. Please check language within the description.
Add this copy of The Customer is Not Always Right? Marketing to cart. $23.00, new condition, Sold by Book Dispensary rated 5.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2019 by Springer.
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New. Print on demand Trade paperback (US). Glued binding. 953 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, color. Developments in Marketing Science: Proceedings of the Academ.
Add this copy of The Customer is Not Always Right? Marketing to cart. $230.62, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Springer.
