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The Critical Path to Corporate Renewal: Integrating Product, Sales, and Service

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The Critical Path to Corporate Renewal: Integrating Product, Sales, and Service - Beer, Michael, and Eisenstat, Russell A, and Spector, Bert A
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Aims to offer a practical and effective agenda for revitalizing the corporation. Presenting an in depth analysis of six companies that have undergone fundamental changes, this book describes what works and what doesn't in corporate renewal. It also describes the many common errors companies make in getting started.

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The Critical Path to Corporate Renewal: Integrating Product, Sales, and Service 1990, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875842394

Hardcover