Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy* Provides practical advice on writing for specific media including: print, radio, ...
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy* Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing* Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration* Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more * Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies * Includes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
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Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $14.20, good condition, Sold by Once Upon A Time rated 4.0 out of 5 stars, ships from Corozal, PR, UNITED STATES, published 2012 by Wiley-Blackwell.
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Seller's Description:
Good+ Size: 7x0x9; normal visual wear text and pages cleanListing Includes Books Image. Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $38.54, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2012 by Wiley-Blackwell.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9781405199537.
Add this copy of The Copywriter's Toolkit to cart. $66.41, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2012 by Blackwell Publishing.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $74.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Wiley-Blackwell.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $97.18, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by Wiley-Blackwell.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $100.35, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by Wiley-Blackwell.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $104.20, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2012 by Wiley-Blackwell.
Add this copy of The Copywriter's Toolkit: the Complete Guide to to cart. $106.95, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by Wiley-Blackwell (an imprint of John Wiley & Sons Ltd).
Edition:
2012, Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher:
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Published:
2012
Language:
English
Alibris ID:
17605465521
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
