Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning ...
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Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.
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Add this copy of The Contemporary Reception of Classical Rhetoric: to cart. $13.10, good condition, Sold by Coas Books, Inc. rated 5.0 out of 5 stars, ships from Las Cruces, NM, UNITED STATES, published 1990 by Routledge.
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Very Good. Size: 6x0x9; Hardcover. Ex-Library with usual markings: catalogue sticker on cover and spine, stamps on page edges. NO DUST JACKET. Text is clean and unmarked. Covers show very minor shelf wear. Binding tight, hinges strong. AN EXCELLENT READING OR REFERENCE COPY.; 100% Satisfaction Guaranteed! Ships same or next business day!
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Very Good. Octavo, black cloth boards, no DJ, book is in very good condition with previous owners name on the front flyleaf, stray ink note in the introduction, boards have corner rounding, and mild staining, 186pp.
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