Skip to main content alibris logo

The Cambridge Handbook of Marketing and the Law

by ,

Write The First Customer Review
The Cambridge Handbook of Marketing and the Law - Gersen, Jacob E (Editor), and Steckel, Joel H (Editor)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

"This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"--

loading
The Cambridge Handbook of Marketing and the Law 2023, Cambridge University Press, New York

ISBN-13: 9781108470018

Hardcover