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The Buying Brain - Pradeep, A K
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"The Buying Brain" offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things, and also probes deeper questions on how this new knowledge can enhance customers' lives.

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The Buying Brain 2010, Wiley, Hoboken, NJ

ISBN-13: 9780470601778

Hardcover