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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink - Rothbaum, Noah
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Presenting a cocktail of history on the business of spirits, a journalist takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out whats now driving this age-old industry.

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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink 2007, Kaplan Publishing, New York, NY

ISBN-13: 9781427754752

Hardcover