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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad - Cusumano, Michael A.
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The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a ...

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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad 2004, The Free Press, New York

ISBN-13: 9780743215800

Hardcover