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The Business Environment - Brookes, Ian, and Brooks, I, and Weatherston, Jamie
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This introductory textbook provides students with an understanding of the complexity and dynamism of the organizational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students should appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and ...

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The Business Environment 1997, Prentice Hall, London, England

ISBN-13: 9780133767162

Trade paperback