Aimed at managers, not just marketers, this powerful prescription for understanding, building, and sustaining brand equity demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have."
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Aimed at managers, not just marketers, this powerful prescription for understanding, building, and sustaining brand equity demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have."
Read Less
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Seller's Description:
Fair. The book is 100% readable but visibly worn, and damaged. This may include stains, tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Please ask for photos as our books are donations and may not contain above mentioned defects. There is a signature or handwriting on the inside front cover.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
New. Pages are crisp and clean, binding tight. Cover shows light edgewear, shelfwear. 100% Satisfaction Guaranteed. Orders received before 3PM PT typically ship same day. All profits support the non-profit community.