Joe Marconi explores the basics of brand marketing, the tailoring of marketing efforts to further the name and equity of a specific brand and examines practical brand-building techniques and issues that concern company identity.
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Joe Marconi explores the basics of brand marketing, the tailoring of marketing efforts to further the name and equity of a specific brand and examines practical brand-building techniques and issues that concern company identity.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844222578.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844222578.
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Seller's Description:
Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
