This comprehensive analysis is concerned with the forces shaping industry structure, as well as with the strategic responses, options and constraints affecting both the new biotechnology firms and established firms such as pharmaceutical multinationals. Beginning with a non-technical introduction to biotechnology and its applications, the author describes the types of companies involved in the commercialization of biotechnology and how they are financed. He then analyzes the special relationship between science and ...
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This comprehensive analysis is concerned with the forces shaping industry structure, as well as with the strategic responses, options and constraints affecting both the new biotechnology firms and established firms such as pharmaceutical multinationals. Beginning with a non-technical introduction to biotechnology and its applications, the author describes the types of companies involved in the commercialization of biotechnology and how they are financed. He then analyzes the special relationship between science and technology, the role of national governments, and such factors as entry barriers and technological uncertainty.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 0861875516.
