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The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In

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The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In - Baldwin, David
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Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people's beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you'll need to connect powerfully and passionately with growing, socially committed audiences. Over the next four to six decades, Millennials and Gen Zs will control and influence trillions of dollars of our economy per year. ...

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The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In 2017, Lioncrest Publishing

ISBN-13: 9781619618046

Trade paperback

The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In 2017, Lioncrest Publishing

ISBN-13: 9781619618039

Hardcover