The man who called the shots throughout the careers of NBA legends Michael Jordan and Patrick Ewing finally shares with readers the universal business tactics that have catapulted this powerful innovator to the top of the sports marketing game.
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The man who called the shots throughout the careers of NBA legends Michael Jordan and Patrick Ewing finally shares with readers the universal business tactics that have catapulted this powerful innovator to the top of the sports marketing game.
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Seller's Description:
Very good in fair dust jacket. Signed by author. Inscription signed by author on fep. DJ has tear in front near spine. Sewn binding. Cloth over boards. xii, 371 p. Illustrations (color). Foreword by Michael Jordan. The man who called the shots throughout the careers of NBA legends Michael Jordan and Patrick Ewing finally shares with readers the universal business tactics that have catapulted this powerful innovator to the top of the sports marketing game. From Wikipedia: "David B. Falk (born 1950) is an American sports agent who primarily works with basketball players in the National Basketball Association. Falk began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. ] During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995. Falk negotiated the then-highest contracts in NBA history for Patrick Ewing and Danny Ferry. He also negotiated professional sports' first $100 million contract for Alonzo Mourning as part of an unprecedented free agency period, during which his company, FAME, changed the entire salary structure of the NBA, negotiating more than $400 million in contracts for its free agent clients in a six-day period. In January 2007, Falk re-launched FAME, and today serves as its founder and CEO. He represented 9 players in 2012; in the prime of his sports agent career in the 1990s he represented as many as 40 players at a time."
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
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Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks notes marks and highlighting. Fast Shipping.
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