The Attention Value of Advertisements in Leading Periodical: An Experiment in Measuring the Relative Attention Secured by the Various Advertisements Printed in the "saturday Evening Post" of November 8, 1919 (Classic Reprint)
The Attention Value of Advertisements in Leading Periodical: An Experiment in Measuring the Relative Attention Secured by the Various Advertisements Printed in the "saturday Evening Post" of November 8, 1919 (Classic Reprint)
Excerpt from The Attention Value of Advertisements in Leading Periodical: An Experiment in Measuring the Relative Attention Secured by the Various Advertisements Printed in the "Saturday Evening Post" Of November 8, 1919 Moreover, the theoretical value of such a study is not small. It is a step toward the formulation of laws of causation in the mixed field of applied psychology and economics. It is one of a group of pioneer studies in advertising values, which, by raising problems and point ing the way to their solution, ...
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Excerpt from The Attention Value of Advertisements in Leading Periodical: An Experiment in Measuring the Relative Attention Secured by the Various Advertisements Printed in the "Saturday Evening Post" Of November 8, 1919 Moreover, the theoretical value of such a study is not small. It is a step toward the formulation of laws of causation in the mixed field of applied psychology and economics. It is one of a group of pioneer studies in advertising values, which, by raising problems and point ing the way to their solution, may help to put marketing on a more scientific basis. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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