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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, - Higgins, Denis, and Higgins Denis
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What makes a great advertisement? Nearly four decades ago, an unmatched group of five advertising pionerrs first answered that question. Their entertaning and historically compelling answers will provide advertising professionals with valuable techniques for applying creativity and innovation in the workplace.

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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, 2003, McGraw-Hill, New York, NY

ISBN-13: 9780071410939

Revised edition

Trade paperback