Photographers who provide digital files instead of professionally finished prints and albums are not just missing out on income, they are limiting the ways they can serve their clients and giving up control of the quality of the finished product. This has a ripple effects that can negatively affect the long-term viability of the business. As Christie Mumm shows in this book, failing to sell prints and albums--and to do so effectively--results in clients who save a few dollars but are, overall, less satisfied with the ...
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Photographers who provide digital files instead of professionally finished prints and albums are not just missing out on income, they are limiting the ways they can serve their clients and giving up control of the quality of the finished product. This has a ripple effects that can negatively affect the long-term viability of the business. As Christie Mumm shows in this book, failing to sell prints and albums--and to do so effectively--results in clients who save a few dollars but are, overall, less satisfied with the quality of the experience they received. Conversely, clients who are treated to a great in-person sales session and then receive high-end custom products almost always become repeat customers and are far more likely to talk to their friends and family about their experience. Armed with the practical, no-nonsense techniques Mumm sets out, photographers will find it easy to develop a product line and begin hosting fun, engaging in-person sales sessions.
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Seller's Description:
New. Trade paperback (US). Glued binding. 128 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 128 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
