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The American Television Industry

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The American Television Industry - Curtin, Michael, and Shattuc, Jane
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The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

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The American Television Industry 2009, British Film Institute, New York

ISBN-13: 9781844573370

2009 edition

Trade paperback