The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read More

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $17.00 Title: The Adweek Copywriting Handbook: the Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters by Joseph Sugarman Publisher: Wiley Professional Development (P&T) Print ISBN: 9780470051245, 0470051248 eText ISBN: 9780470088807 Edition: 2006 1st edition Format: PDF eBook	$17.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ