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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand - Simpson, Craig, and Kurtz, Brian
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Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital ...

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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand 2016, Entrepreneur Press

ISBN-13: 9781599185965

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