Drawing on his unsurpassed insights into marketing in emerging markets, Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
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Drawing on his unsurpassed insights into marketing in emerging markets, Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
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Edition: 2005, FT Press
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0132485060
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9780132485067
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2010
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Edition: 2005, Wharton School Publishing
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0131489070
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All Editions of The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
