Drawing on his unsurpassed insights into marketing in emerging markets, Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
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Drawing on his unsurpassed insights into marketing in emerging markets, Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
Read Less
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
