Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
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Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
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Edition: 1998, HarperBusiness
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Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17985407714
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Edition: 1998, HarperBusiness
Hardcover,
Very Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17789263192
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Edition: 1998, HarperBusiness
Hardcover,
Very Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17993438986
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Edition: 1998, HarperBusiness
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Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17877584139
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Edition: 1998, HarperBusiness
Hardcover,
Very Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17986192224
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Edition: 1998, HarperBusiness
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Very Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17991760470
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Edition: 1998, HarperBusiness
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Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
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Edition: 1998, HarperBusiness
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0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
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17986042771
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Edition: 1998, HarperBusiness
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Available Copies: 2
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17914020277
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Edition: 1998, HarperBusiness
Hardcover,
Good
Details: ISBN:
0887309372
ISBN-13:
9780887309373
Pages:
182
Publisher:
HarperBusiness
Published:
1998
Language:
English
Alibris ID:
17967484430
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ISBN-13: 9781483006000
Audiobook CD
ISBN-13: 9780060007737
Trade paperback
ISBN-13: 9780887309373
Hardcover
All Editions of The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
