Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. ...
Read More
Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. Not since television took off in the early fifties has the world seen such a technological revolution. The Internet will take its place alongside the other major communications media (books, periodicals, radio and TV) because of the powerful new attribute it exploits: interactivity. Interactivity will define what works on the Internet and what doesn't -- traditional advertising will never work there because interactivity allows customers to control what they are exposed to. Branding is all about communication, and the Internet is the one medium which allows that communication to flow both ways. 11 Immutable Laws of Branding on the Net reveals the revolutionary strategies that create successful branding on the Net. Including: * Deciding whether the Internet is a business or a medium * Building interactivity into your site * Searching for the killer name no-one will forget Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Moderate foxing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780002572224.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine in Fine jacket. The dust jacket is in fine condition. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. Tightly bound and presented beautifully in cellophane. The binding is strong and the book charming. GK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
