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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations

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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations - Ledolter, Johannes, and Swersey, Arthur J
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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 2007, Stanford Business Books, Stanford, CA

ISBN-13: 9780804756129

Hardcover