A Technique for Producing Ideas by James Webb Young is the classic, best-selling prescriptive guide to the creative process from one of advertising's most recognized and lauded practitioners, now reissued as a McGraw-Hill Advertising Classic.
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A Technique for Producing Ideas by James Webb Young is the classic, best-selling prescriptive guide to the creative process from one of advertising's most recognized and lauded practitioners, now reissued as a McGraw-Hill Advertising Classic.
Read Less
